Authentic Content and Other Social Media Trends in 2017

Social media is a medium that is constantly changing. It also goes hand-in-hand with technology. As new technology develops and people change how they use social media, new trends emerge. This year, the hottest trends in social media are the ones that give people more insight into each other’s lives. Many people want to learn more about their significant others as well. They may wonder what their spouse is up to and might want to discover how to spy on text messages without installing software. Here are some of the defining trends on social media for 2017:

Video Content and Live Streaming

Several crimes have been committed over Facebook Live.
Facebook Live creates a lot of potential for crime.

Authentic content, such as videos and live streaming, is the hottest trend in social media this year. Twitter has had streaming available through Periscope for a while. But in 2016, Facebook launched Facebook Live, which allows people to stream video content in real time. Twitter is updating its platform to allow a similar feature. Plus, other social media platforms are following suit. There are both positives and negatives to live streaming video. It can be a great way for you to connect with loved ones, without knowing how to spy on text messages without installing software. Businesses can also use it to engage potential customers and clients.

The downside of streaming video is that it’s difficult to track. In several news-worthy cases, there have been crimes committed on Facebook Live that could not easily be traced. The ability to essentially launch your own reality TV show is tempting for people who want to be notorious. So, use caution when creating authentic content or allowing your kids to live stream videos.

Chatbots

Chatbots are solving the customer service crisis for businesses. These days, people expect customer service representatives to be available 24/7. They also want one-on-one customer service through social media, phone, email, and live chat. It’s expensive for companies to train and pay enough customer service workers to cover all of these outlets. Chatbots fill in the gaps. They’re automated customer service messaging bots that are available on social media. They can answer limited customer questions and refer customers to live help during normal customer service hours.

Augmented Experiences

Have you seen social media photos of your friends with animal ears and noses? What people about whose features are morphed or covered in stickers? Those are considered augmented social media posts. Augmented social media is the ability to add stickers, emojis, and other decorations to photos and videos. It’s one of the most popular social media trends in 2017 and social media platforms are jumping all over it. Right now, people are using apps on smartphones to augment their photos and videos before posting them on social media. They may also be interested in how to spy on text messages without installing software. In addition, they can use their smartphones to track their friends’ locations with Snapchat’s new feature. However, social media platforms are rolling out changes that will allow users to create augmented photos and videos directly from their desktop computers.

Augmented photos and videos are extremely popular right now and are likely to stay that way at least into 2018. While this is a trend that probably won’t last long, authentic streaming content is likely going to stay for a long time. If you’re an avid social media user, you might want to start getting your camera ready now. To read about some gadgets that can help you take photos while you’re on the go, click here.